Increase in Attendance, Revenue, and Income at Parks & Resorts
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Increase in Attendance, Revenue, and Income at Parks & Resorts

Increase in Attendance, Revenue, and Income at Parks & Resorts

United Parks & Resorts, the renowned theme park operator formerly known as SeaWorld, recently disclosed its exceptional financial outcomes for the second quarter and first six months of this year, showcasing substantial growth in attendance, revenue, and income.

During the second quarter of the current year, the company’s theme parks welcomed a remarkable 6.2 million guests, marking an impressive 8 percent surge compared to the same period last year. Accompanying this surge in attendance was a boost in revenue, reaching 7.6 million, a 3 percent increase from the second quarter of 2023. Net income also witnessed a substantial rise, totaling 7.6 million, an increase of 4.7 percent.

The first six months of 2024 also brought positive outcomes for United Parks & Resorts, with attendance hitting 9.6 million guests, representing a 1.3 percent increase from the first six months of 2023. Revenue reached a record-breaking 5 million, while income soared to .9 million, marking increases of 7 percent and 13.2 percent, respectively.

Marc Swanson, the CEO of United Parks & Resorts, expressed his delight with the company’s strong financial performance, stating, “We are pleased to report another quarter of strong financial results.” Swanson also highlighted the growth in attendance and revenue despite weather conditions remaining relatively unchanged from the previous year.

Swanson further noted that although international attendance at United Parks was still below 2019 levels, there was a noticeable improvement in visitor numbers in the second quarter of 2024 compared to the corresponding period in 2023. Looking ahead, Swanson emphasized the company’s commitment to achieving new records in revenue and adjusted EBITDA for the full year.

In other exciting developments, United Parks & Resorts is set to expand its SeaWorld San Antonio location in Texas with a new million themed area. Additionally, SeaWorld Orlando has introduced its first family launch coaster, Penguin Trek, which has already become a popular attraction at the park. These expansions and additions underscore the company’s commitment to enhancing the guest experience and attracting more visitors.

Moreover, SeaWorld Entertainment recently underwent a rebranding, changing its corporate name to United Parks & Resorts. This move aims to unite the company’s diverse portfolio of seven brands spanning across 13 theme parks in the US, as well as in Abu Dhabi.

As United Parks & Resorts continues to thrive in the competitive theme park industry, its strong financial performance, strategic expansions, and innovative attractions solidify its position as a leading player in the market. With a focus on delivering exceptional guest experiences and driving revenue growth, the company remains poised for further success in the future.

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