Crafting a Bold Design Legacy: The Story of Naqsh Collective

Naqsh Collective: Blending Tradition with Modern Design

Naqsh Collective, founded in 2009 by the talented sisters Nermeen and Nisreen Abu Dail, is a true testament to their rich cultural heritage. Their unique approach seamlessly blends traditional Arabic aesthetics with modern design elements, capturing the hearts of local audiences and receiving international acclaim.

Nisreen Abu Dail, with her background in architecture and minimalism, brings a depth of understanding to the collective. Her education at Jordan University for Science and Technology, combined with experience in Jordan and the USA, adds a unique perspective to the duo’s work. On the other hand, Nermeen Abu Dail’s expertise in graphic design, gained from working with esteemed agencies in Jordan and Dubai, complements her sister’s vision, infusing Naqsh Collective with a distinct creative energy.

Central to Naqsh Collective’s philosophy is the seamless integration of traditional aesthetics with contemporary design. Nermeen emphasizes, “We apply our design language as global citizens, reflecting our cultural roots inherited from our grandmothers.” This approach results in pieces that not only resonate with a global audience but also pay homage to their cultural heritage.

Nisreen’s architectural background plays a crucial role in the creative process, drawing inspiration from the structures, materials, and textures around her. The duo employs various techniques such as embroidery, engraving, inlay, carpentry, metal smithing, screen printing, cutting, and carving to create their pieces. Each creation is a result of meticulous experimentation and hands-on engagement with the tools.

For Naqsh Collective, bold design goes beyond visual impact; it serves as a medium for expressing deep emotions and solidarity. Nisreen explains, “Bold design means being able to visualize our thoughts and feelings in a piece that summarizes what we have in our mind in a visual experience for our audience.” Their latest works, influenced by Palestinian embroidery, reflect resilience and solidarity with the people of Palestine, particularly those in Gaza.

Participating in international design events has greatly impacted the duo’s creative process. Their recent showcase at the Design Doha Biennial showcased the richness of Arab culture and heritage. Nermeen describes it as “a great platform to engage with other Arab designers and show the world the story of this region.” This exposure has broadened their horizons, enabling them to engage with global platforms professionally and share their story on an international stage.

As Naqsh Collective continues to evolve, their vision remains rooted in cultural heritage while embracing the contemporary. Their upcoming projects will reflect the challenges of the times we live in, embodying support, resilience, and solidarity with their people. The duo’s ability to blend ancient techniques with modern sensibilities ensures that their work remains timeless and relevant.

In conclusion, Naqsh Collective’s commitment to blending tradition with modern design has captured the attention of audiences worldwide. Through their innovative approach and unique synergy, Nermeen and Nisreen Abu Dail continue to make a mark in the design industry, bridging cultures and creating pieces that resonate on a global level. Follow the journey of Naqsh Collective on their website to stay updated on their latest projects and collaborations.