Company unveils new branding on its 53rd anniversary
The Abu Dhabi Fund for Development (ADFD) has recently unveiled its new corporate identity on its 53rd anniversary, signifying a new direction towards supporting sustainable development. This strategic move aims to ensure a more advanced and prosperous future for the fund in the next 50 years. The new identity embodies the core values of the UAE community, showcasing the nation’s dedication to assisting beneficiary countries in achieving their development objectives.
The revamped identity also integrates key elements that enhance ADFD’s brand recognition, reflecting its expanding scope of operations that align with the visions of partner governments and national institutions to achieve sustainable development goals. This rebranding effort comes as a significant milestone in the Fund’s 50-year journey, representing a commitment to progress, improving the quality of life in communities, and maintaining the UAE’s position as a global leader in development work.
Mohamed Saif Al Suwaidi, director general of ADFD, expressed confidence in the new corporate identity, stating that it would serve as a roadmap for the Fund’s future endeavors. Additionally, he emphasized that the rebranding would solidify ADFD’s position as a prominent global development institution, further enhancing its impact on sustainable development initiatives worldwide.
The new corporate identity is launched under the theme ‘Shaping the Future Together’, aligning with the UAE’s strategic vision to achieve the 2030 Sustainable Development Agenda. This demonstrates the fund’s commitment to anticipating the future for a sustainable national economy and fostering global prosperity through collaborative efforts with partner countries and international organizations.
In a tweet shared on social media, ADFD highlighted the significance of the new corporate identity aligned with ambitious strategic directions, built upon best international practices and standards. The theme of ‘Shaping the Future Together’ reflects the Fund’s mission to work hand in hand with stakeholders to address global challenges and promote sustainable development on a global scale.
The rebranding effort underscores ADFD’s commitment to supporting sustainable development projects that have a lasting impact on the communities they serve. By aligning its identity with the UAE’s core values and strategic vision, the Fund aims to enhance its relevance and effectiveness in addressing global development challenges and shaping a more sustainable future for all.
As ADFD continues to make strides in sustainable development and economic empowerment, the newly launched corporate identity symbolizes a new chapter in the fund’s journey towards shaping a more advanced and prosperous future for generations to come. Through strategic partnerships, innovative initiatives, and a strong commitment to sustainable development goals, ADFD remains dedicated to making a positive impact on communities around the world.
For more news and updates on sustainable development initiatives and economic empowerment projects, visit Economy Middle East for the latest updates and insights on shaping a more sustainable future together.
