DET and Amazon UAE Introduce the “DET x Amazon Accelerator” Program

Dubai Partners with Amazon to Propel SME Growth in Digital Commerce

In an exciting development for the business landscape in Dubai, the Dubai Department of Economy and Tourism (DET) has teamed up with Amazon UAE to launch the “DET x Amazon Accelerator.” This strategic initiative aims to supercharge the growth of small and medium-sized enterprises (SMEs) in the emirate, providing them with the tools and guidance necessary to thrive in the competitive world of digital commerce.

With the rapid evolution of the digital marketplace, SMEs play a vital role in the economy. The “DET x Amazon Accelerator” is designed specifically to help these businesses enhance their competitiveness and reach a broader international audience. Equipped with advanced digital resources, mentorship opportunities, and specialized training, SME owners will have the support they need to navigate the complexities of e-commerce. The initiative marks a significant investment in Dubai’s SMEs, positioning them to succeed on a global scale.

What’s Behind the Initiative?

The launch of this accelerator falls under the larger umbrella of the Dubai Traders initiative. Announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, the Dubai Traders initiative is one of ten transformative projects included in the Dubai Economic Agenda, D33. This ambitious agenda seeks to enhance the emirate’s economy and ensure resilience against global market fluctuations.

The Dubai Traders initiative targets multiple areas of improvement for SMEs, including establishing a strong online presence, digitizing supply chains, expanding into online retail, and accessing international markets. By providing a structured approach to digital transformation, the initiative aims to ensure that SMEs are not only participants in the digital economy but become leaders in their respective sectors.

Key Players in the Launch

The signing of this pivotal agreement took place during a press event featuring key figures including Helal Saeed Almarri, Director-General of the Dubai Department of Economy and Tourism, and Ronaldo Mouchawar, Vice President of Amazon Middle East, North Africa, and Türkiye. The agreement was officially signed by Hadi Badri, CEO of Dubai Economic Development Corporation (DEDC), and Jasmin Frick, Director of Seller Success at Amazon MENA, symbolizing a strong collaboration between government and corporate entities.

Hadi Badri emphasized, “Our collaboration with Amazon marks a pivotal step in fulfilling the Dubai Economic Agenda D33’s goal of empowering local SMEs.” He elaborated that by offering tailored tools and support, the Dubai Traders program seeks to accelerate business growth and extend global reach, further solidifying Dubai as a hub for innovation and economic dynamism.

Ronaldo Mouchawar echoed this sentiment, asserting the importance of small businesses in the economy. “Small businesses are at the heart of our local communities and the backbone of every economy,” he stated, underlining the necessity for programs that foster their growth. The commitment to feature products from 100,000 businesses—including local SMEs—on Amazon.ae by 2026 signifies Amazon’s investment in the region’s entrepreneurial spirit.

The Broader Impact

The “DET x Amazon Accelerator” represents more than just a program for SMEs; it’s a commitment to ensuring that Dubai maintains its reputation as a global business hub. The reliance on digital commerce has accelerated, especially in light of global events such as the pandemic, which proved that businesses must pivot to survive—often with limited knowledge or resources. The collaboration underscores the vital role that technology plays in the growth of modern businesses.

Moreover, the partnership will likely have a ripple effect across various sectors in Dubai. As SMEs grow, they create jobs, foster innovation, and contribute to the economy’s overall vigor. This initiative is not just an investment in companies; it’s an investment in the people and communities that depend on these companies for livelihood and growth.

Conclusion

The launch of the “DET x Amazon Accelerator” is a forward-thinking move aimed at empowering Dubai’s SMEs to navigate the complexities of the digital landscape. By combining government support with Amazon’s robust platform, the initiative will undoubtedly pave the way for innovative solutions, increased competitiveness, and far-reaching consumer engagement. This partnership is not merely about technology—it’s about fostering a sustainable and prosperous future for small businesses in Dubai.

For entrepreneurs and small business owners looking to thrive in the digital marketplace, this accelerator may be the key to unlocking new opportunities. As Dubai continues to position itself as an innovation leader, the DET and Amazon’s collaboration heralds a new chapter of growth and resilience for the local economy.

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