Partnership between Elevision and DWTC boosts DOOH media network expansion in the Middle East
In an exciting development for Dubai’s advertising landscape, Elevision has joined forces with Dubai World Trade Centre (DWTC) to unveil a groundbreaking digital-out-of-home (DOOH) media network. This partnership is set to revolutionize the way brands engage with audiences in the bustling city.
The newly launched network will showcase innovative assets strategically positioned in Dubai’s business hubs and residential neighborhoods owned and managed by DWTC. Some of the key locations included in this collaboration are One Central, Convention Tower, Sheikh Rashid Tower, and Expo Village Residences. These prime spots will serve as the canvas for a new wave of DOOH advertising possibilities through cutting-edge screen integrations.
Niall Sallam, the CEO of Elevision, expressed his enthusiasm about this collaboration, stating, “We’re thrilled to introduce our network of elevator and large format screens in partnership with DWTC. We are equally excited to bring top-notch measurement, programmatic, and dynamic content capabilities to this venture.” Sallam highlighted the significance of One Central in Dubai’s central business district and emphasized the unique opportunities it presents for brands to engage with audiences in innovative ways.
The primary focus of this partnership is to expand Elevision’s extensive network of commercial and residential towers throughout Dubai. As part of this expansion, 72 elevator screens have been installed across One Central, Sheikh Rashid Tower, and Convention Tower, and 68 large format column screens now adorn all office buildings in One Central. On the residential front, 15 screens have been placed in the lobbies of Expo Village Residences, offering a new avenue for targeted advertising.
“We are dedicated to pushing the boundaries of DOOH advertising,” stated Niall Sallam. “Our media and technology solutions provide marketers and property partners with cutting-edge tools to amplify their brand messaging and drive meaningful engagement with audiences, surpassing traditional advertising methods.”
In total, the network will incorporate 72 elevator screens and 83 large format and lobby screens across all DWTC properties. Jad Bechara, the Assistant Vice President of Asset Management at DWTC, emphasized the commitment to innovation and leveraging new technologies to enhance digital communication and advertising content across their properties. This collaboration aims to foster stronger engagement within the communities surrounding DWTC properties, fostering connectivity and interactive messaging for professionals, residents, and visitors.
The strategic alliance between Elevision and DWTC underscores Elevision’s dedication to expanding its reach in key business districts and residential areas. By offering state-of-the-art digital solutions and services, Elevision is empowering brands to connect with their target audiences effectively in influential business, lifestyle, and residential communities.
This dynamic partnership heralds a new era in Dubai’s advertising landscape, where innovative technology and strategic collaborations pave the way for unparalleled brand engagement and audience interaction. As Elevision and DWTC raise the bar in DOOH advertising, brands can look forward to a future of impactful storytelling and enhanced connectivity across Dubai’s vibrant urban landscape.
