Meliha Dairy Products Launches in Abu Dhabi and Al Ain
EKTIFA Launches Organic A2A2 Dairy Products to Cater to Health-Conscious Consumers
In a significant development for consumers looking for wholesome food options, EKTIFA has introduced enriched dairy products containing A2A2 protein, now available at Lulu Hypermarket branches in both Abu Dhabi and Al Ain. This launch is particularly noteworthy for individuals who prioritize organic nutrition in their daily diets. The introduction of this product signifies a broader shift towards health-conscious eating habits among the region’s populace and highlights the increasing availability of high-quality, nutritious food options in the UAE.
Dr. Eng. Khalifa Musabah Al Tunaiji, Chairman of the Department of Agriculture and Livestock and CEO of Sharjah Agriculture and Livestock Production EST. (EKTIFA), emphasized that the organization’s strategy is unwaveringly focused on the provision of organic products. He articulated that EKTIFA is dedicated to creating new sales outlets within various emirates as part of a comprehensive approach to strengthen food security, achieve self-sufficiency, and bolster public health across the nation.
The introduction of the A2A2 protein-rich dairy products comes at a time when consumer awareness regarding dietary choices is steadily increasing. The global market for organic foods has expanded remarkably, fueled by a growing understanding of the health benefits associated with organic and natural products. The A2A2 protein is particularly significant because it is believed to be easier on digestion compared to the more commonly found A1 protein in dairy. This feature may appeal to those who experience discomfort with conventional dairy products, making it not only a superior nutrition choice but also a solution for lactose-sensitive consumers.
Dr. Al Tunaiji underlined that demand for EKTIFA products is experiencing a steady upward trajectory. The rapid growth in interest has prompted the organization to seek partnerships with retail experts, aiming to broaden the availability and accessibility of these products to all segments of society. He stated, “We are currently working to collaborate with organizations that have expertise in the retail sector, as they play a crucial role in making these products accessible to all members of society.” This collaborative initiative not only reflects EKTIFA’s commitment to community well-being but also illustrates its strategic approach to distributing health-centric food products.
The decision to launch these dairy products in collaboration with Lulu Hypermarket was strategically thought out, given Lulu’s extensive knowledge of the retail landscape and its robust support for national products. Lulu Hypermarket’s commitment to providing innovative solutions aligns seamlessly with EKTIFA’s mission to promote and distribute high-quality organic products. As Dr. Al Tunaiji points out, “Lulu Hypermarket’s strong support for national products, coupled with their unwavering commitment to providing smart solutions in line with best international retail practices, made it the ideal partner for this initiative.”
Moreover, this strategic partnership is crucial not only for EKTIFA but also for enhancing the visibility of local products in a marketplace that is increasingly competitive. By situating these organic dairy offerings within one of the region’s leading hypermarket chains, EKTIFA is poised to reach a broader audience that might not have actively sought out healthier dairy options.
This initiative also dovetails with the UAE’s broader goals of promoting public health and wellness. As part of a national strategy to encourage healthy eating habits among its citizens, the UAE government has been proactive in supporting agricultural initiatives that enhance food security and self-reliance. The efforts of organizations like EKTIFA align closely with these national goals, ensuring that the populace has access to food products that promote a healthier lifestyle.
In conclusion, the launch of EKTIFA’s A2A2 protein-rich dairy products in Lulu Hypermarket stores marks an important milestone in the region’s journey towards sustainable and health-conscious living. As consumer preferences continue to evolve, driven by an increased awareness of health implications, initiatives that promote organic food access will play a pivotal role in shaping the future of food consumption in the UAE and beyond.
Tags: #BusinessNews, #HealthNews, #UAE, #EconomyNews
