Eid Visitors Set New Record as IMG Unveils Summer Adventures 2024 – Eat ‘N Stays

The number of visitors this Eid Al Adha was the largest in the history of IMG Worlds, Dubai’s largest theme park. Compared to previous years, the park saw a 9% increase in visitors during the Eid holidays and the start of the summer break in 2024. This surge in visitors can be attributed to the introduction of two new original characters, Freddy & Flory, the Arabian Desert Foxes, who quickly became a huge hit among families.

Rola Osseiran, Group Head of Marketing at IMG Group, expressed their excitement about the record-breaking attendance during the summer season. Osseiran stated, “We have promised our visitors that Summer 2024 in Dubai will mark a new and exciting phase for IMG. We had a great start in the number of visitors in the first week of the summer break after schools, which came with a long weekend celebrating Eid Al Adha. This boosted internal and external tourism in Dubai and the UAE as a whole.”

One of the major highlights of the summer season at IMG Worlds of Adventures was the introduction of Freddy and Flory, the new characters that captured the hearts of visitors. These lovable Arabian Foxes are experienced explorers who lead visitors in the all-new “Call to Adventure Parade” through various locations within the park, such as “The Jungle Boulevard,” the “Edge of the World Temple,” and the mysterious “Mayan Pyramid.” The characters also shed light on the challenges faced by this regional animal as an endangered species.

The Adventure Passport is another new addition at IMG Worlds, allowing visitors to enhance their experience by collecting stamps for each adventure they embark on. Completing all adventures will entitle visitors to valuable prizes from IMG, adding an extra layer of excitement for families visiting the theme park.

In a bid to cater to families during the long summer season with limited options for activities, IMG Worlds has adopted a new strategy of offering a unique adventure on every visit. Rola Osseiran emphasized this approach, stating, “IMG understands the challenges families face during the long summer season with limited options for family activities. That is why our new strategy is to present a new adventure on every visit. We will introduce something new and fun for all ages, making it an unforgettable summer for our visitors.”

The overwhelming response to the new characters and experiences at IMG Worlds during Eid Al Adha underscores the park’s commitment to providing a world-class entertainment destination for families in Dubai. The success of Freddy and Flory, the introduction of the Adventure Passport, and the promise of new and exciting adventures on every visit solidify IMG Worlds’ position as a must-visit attraction in the region.

As the summer season at IMG Worlds continues to unfold, visitors can look forward to more surprises, adventures, and entertainment options that promise to make their experience unforgettable. With record-breaking attendance during Eid Al Adha and an array of new offerings in store, IMG Worlds is poised to redefine family entertainment in Dubai and set new benchmarks for theme park experiences in the region.