Partnership Announced for Joint Gulf/Asia Offering

In a groundbreaking move that is set to shake up the Asian lifestyle PR scene, Companion has formally joined forces with Arabian advisory consultancy Andart Global in a strategic partnership that aims to capitalize on the burgeoning opportunities in tourism, culture, and hospitality across both regions.

The collaboration between Companion, a trailblazing PR agency that originated in Hong Kong in 2019, and Andart Global, renowned for its top-tier advisory services in Saudi Arabia and beyond, is poised to revolutionize the way PR, marketing communications, and strategy advice are executed in the ever-evolving landscape of the Gulf region. With a comprehensive suite of services that includes narrative development, event and content creation, crisis management, and more, this partnership is set to redefine industry standards and set a bold new precedent in the field.

According to the agency heads, the decision to enter into this momentous partnership was spurred by the increasing influx of tourists and cultural enthusiasts in the Gulf, coupled with a noted lack of awareness and understanding among Asian consumers. By combining forces, Companion and Andart Global seek to bridge this gap and provide comprehensive support to clients seeking to navigate the intricacies of the region’s dynamic market.

“Asian consumers, especially the younger demographic, are increasingly seeking out unique and immersive experiences, such as cultural heritage and food tourism,” remarked Ben Baseley-Walker, managing partner at Andart Global. “In Saudi Arabia, we are in the midst of crafting a compelling narrative from scratch, a task that is complex yet incredibly exciting. The rapid pace of change in this region resonates well with Asian consumers, who are accustomed to such dynamism.”

Dominique Backhouse, Managing Director of Companion, echoed this sentiment, emphasizing the need for a more nuanced understanding of how Asian audiences perceive Saudi Arabia. “There is a dearth of campaigns targeting Asian consumers in this region, particularly in destinations like Dubai. As the landscape evolves, we are keen to contribute to the development of a more nuanced and inclusive narrative that resonates with a diverse audience,” she stated.

As the partnership takes shape, both agencies anticipate a surge in interest from a wide array of clients, ranging from large-scale projects to privately owned hotel groups. With an unrivaled wealth of experience and expertise at their disposal, Companion and Andart Global are poised to carve out a unique niche in the competitive world of lifestyle PR and advisory services.

The strategic partnership between Companion and Andart Global marks a pivotal moment in the industry, setting the stage for a new era of collaboration and innovation. With a shared vision of excellence and a commitment to delivering unparalleled results, these two powerhouse agencies are primed to make a lasting impact on the world stage.

In conclusion, the collaboration between Companion and Andart Global represents a bold step forward for the Asian lifestyle PR landscape, with far-reaching implications for the industry as a whole. By tapping into the rich tapestry of cultural, tourism, and hospitality opportunities in the Gulf region, these two agencies are poised to shape the narrative and redefine the standards of excellence in the field. As they embark on this exciting journey together, the future looks brighter than ever for Companion, Andart Global, and the clients they serve.