New Land Cruiser Prado Generation Launched in the UAE

Al-Futtaim Toyota Unveils All-New Land Cruiser Prado: A State-of-the-Art Adventure Machine

In a bold move that cements its reputation as a powerhouse in the automotive industry, Al-Futtaim Toyota has officially launched the all-new Land Cruiser Prado in the United Arab Emirates. This latest addition to the iconic Land Cruiser family boasts a rich history of over 70 years of off-road dominance, serving as a testament to its unparalleled performance across 190 countries worldwide.

The Land Cruiser Prado, first introduced in 1985, has upheld the legacy of its predecessors by delivering exceptional performance in a compact and lightweight package. This new model showcases Al-Futtaim Toyota’s commitment to Toyota’s vision of providing mobility and happiness for all, embodying simplicity, durability, and practicality to meet the diverse needs of every customer.

Unveiling a host of cutting-edge safety technologies, the Land Cruiser Prado comes equipped with six different driving modes, including an innovative AUTO mode that enhances the vehicle’s Multi-Terrain Select capabilities. This feature enables the Prado to adapt seamlessly to various road conditions such as sand, rock, dirt, and mud, while the crawl control function further enhances its off-road prowess.

The vehicle’s design reflects a focus on rugged durability, with replaceable bumper corners and strategically positioned lamps that minimize the impact of common collisions. These design elements, shared across all Land Cruiser models, contribute to the unmistakable aesthetic of the Prado, characterized by its wide stance, flared front and rear wings, and compact body shape that exude stability and performance.

Commenting on the launch, Jacques Brent, Managing Director of Al-Futtaim Toyota, emphasized the company’s dedication to delivering top-notch quality and innovation. “The 2024 Land Cruiser Prado embodies Toyota’s commitment to excellence and marks a new chapter in the Land Cruiser legacy. We are confident that this vehicle will exceed the expectations of our customers and elevate their driving experience to new heights,” Brent remarked.

As Al-Futtaim Toyota continues to push the boundaries of automotive engineering, the Land Cruiser Prado stands as a testament to the brand’s relentless pursuit of excellence. With its state-of-the-art features and unwavering commitment to performance, this latest addition to the Land Cruiser lineup promises to set new standards in the realm of off-road adventure.

In conclusion, the launch of the all-new Land Cruiser Prado by Al-Futtaim Toyota heralds a new era of off-road supremacy, blending heritage with innovation to create a vehicle that is as capable as it is reliable. With its advanced safety technologies, versatile driving modes, and iconic design, the Land Cruiser Prado is poised to conquer new frontiers and redefine the meaning of adventure for drivers and passengers alike.